Privacy Policy - Financially Wise

Privacy Policy
Last Updated: [November 11, 2025]

Welcome to Financially Wise (the “Website”). We are committed to protecting your privacy and handling your personal information with care. This Privacy Policy describes how we collect, use, disclose, retain and protect your personal information in connection with your use of our Website and services (collectively, the “Services”).

1. Consent

By accessing or using our Website and/or Services, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy.

2. Information we collect

We collect two broad categories of information:

a) Personal Information
This includes information that identifies or can identify you personally—such as your name, email address, postal address, telephone number, date of birth or other contact information—when you provide it to us (for example, when subscribing to a newsletter, contacting us, completing a form, or using a tool on our Website).
If you choose not to provide certain Personal Information when requested, you may not be able to access or use certain features of our Website or Services.

b) Website Information
We also collect information automatically when you use the Website, including your IP address, browser type and version, operating system, domain name used to access the Website, pages you visit, time spent on pages, referring URLs, and general demographic or aggregated user-statistical data.
We may also use cookies or similar technologies to track how you use the Website and to improve our Services.

3. How we use your information

We use the information we collect for the following purposes:

To provide, operate, maintain and improve our Website and Services.
To respond to your inquiries, feedback or requests.
To send you newsletters, marketing communications or other information you have opted to receive (you may opt-out at any time).
To analyse usage trends, improve user-experience, and generate aggregated, anonymized statistics.
To comply with legal or regulatory obligations, protect our rights, property or safety, or the rights, property or safety of others.
To ensure the security and integrity of our Website and operations.

4. Cookies and tracking technologies

We use cookies, web beacons, tracking pixels and other technologies to operate and enhance the Website. These help us to, among other things, track usage patterns, recognise your preferences, prevent fraud and improve content.
You may set your browser to refuse cookies or to notify you when cookies are being sent. Please note that if you disable cookies, you may not be able to use all features of the Website.

We may also use third-party analytics services (e.g., Google Analytics) to help us understand how visitors engage with our Website. These third parties may collect information about your use of the Website across other sites and over time.

5. Disclosure of your information

We will not disclose your personal information except as described in this Privacy Policy. We may share your personal information with:

Service providers and contractors who assist us with hosting, analytics, email delivery, marketing automation, advertising and other support services (under confidentiality agreements).
Legal or regulatory authorities or third parties, if required by law, or in connection with a merger, acquisition or sale of all or part of our assets, provided the acquiring entity agrees to use the personal information in a manner consistent with this policy.
Other parties only with your consent or if we inform you in advance that we intend to use your information for new purposes.

6. Retention and deletion

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. When the information is no longer required, we will securely destroy or anonymize it. Please note that complete deletion may not always be feasible (for example, due to legal or technical constraints).

7. Security

We take commercially reasonable measures (technical, administrative and physical) to protect your personal information against unauthorized access, disclosure, alteration or destruction. However, we cannot guarantee absolute security and you are responsible for the confidentiality of your account credentials and any communications between you and us.

8. Your rights and choices

You have certain rights in relation to your personal information, including:

The right to access and correct personal information we hold about you.
The right to withdraw consent or unsubscribe from marketing communications (you may use the opt-out link in emails or contact us directly using the form found on our Contact Us page and make your request).
The right to request deletion or anonymization of your personal information, subject to legal or operational constraints.

To exercise these rights, please contact us using the details below. We will respond in a reasonable time.

9. International transfers

Because our Website and our service providers may be located outside your jurisdiction (including in Canada and other countries), your personal information may be transferred to, stored or processed in locations outside your province, territory or country. If so, we will ensure that appropriate safeguards are in place according to applicable law.

10. Children’s privacy

Our Website and Services are not intended for children under the age of 13 (or the minimum age as required by your jurisdiction). We do not knowingly collect personal information from children under that age. If you believe we have collected personal information from a child under the applicable age, please contact us and we will take steps to delete that information.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you by posting the revised policy on the Website with an updated “Last Updated” date. Your continued use of the Website after such posting constitutes your acceptance of the revised policy.

12. Contact us

If you have any questions, concerns or requests regarding this Privacy Policy or our privacy practices, please contact us user the form on the Contact Us Page.